About Miso:ya

About Miso:ya

Where Brunch Dreams Meet Jewelry Magic ✨

Hey there, beautiful souls! Welcome to the wonderfully weird world of Miso:ya, where your love for avocado toast meets your obsession with statement necklaces, and somehow it all makes perfect sense.

Our Story

Picture this: It's a lazy Sunday morning, I'm sitting in my favorite brunch spot (you know, the one with the perfect lighting and bottomless mimosas), and I'm scrolling through jewelry websites feeling utterly uninspired. Everything looked so... serious. So expected. Where was the joy? Where was the playfulness that made getting dressed up feel like putting on a costume for the best version of yourself?

That's when it hit me – why can't jewelry be as delightfully unexpected as finding the perfect ratio of cream cheese to everything bagel seasoning?

I'm Louise Nguyen, the founder and chief mischief-maker behind Miso:ya, and that brunch epiphany changed everything. What started as doodling quirky designs on napkins between bites of french toast has blossomed into a brand that celebrates the beautiful chaos of being young, bold, and unapologetically extra.

What We're About

Miso:ya isn't just a jewelry brand – we're your partner in crime for those days when you want to feel like the main character of your own story. Our pieces are conversation starters, mood boosters, and tiny works of art that remind you not to take life too seriously.

We believe that:

  • Jewelry should make you smile before it makes you look twice in the mirror
  • There's no such thing as "too much" when it comes to expressing yourself
  • The best accessories are the ones that feel like inside jokes with yourself
  • Every day deserves a little bit of sparkle and a lot of personality

Our Vibe

Think of us as that friend who always knows the perfect accessory to complete your outfit, except we also happen to make those accessories ourselves. Our designs are inspired by everything from vintage brunch menus to late-night conversations with friends, from farmers market finds to that perfect golden hour selfie.

We're fresh, we're fun, and we're here to prove that fine jewelry doesn't have to be stuffy. Whether you're layering our pieces for a gallery opening or throwing on a statement piece with your favorite vintage band tee, Miso:ya is designed for the moments when you want to feel authentically, beautifully you.

Join Our World

When you choose Miso:ya, you're not just buying jewelry – you're joining a community of creative spirits who believe that self-expression should be celebrated, not contained. We're building something special here, one quirky piece at a time, and we'd love for you to be part of the story.

So grab your favorite brunch beverage, browse our collection, and let's make some beautiful chaos together.

With love and a little bit of mischief,
Louise & the Miso:ya Team 💛


P.S. – Yes, our name is inspired by miso soup, because like our jewelry, it's unexpectedly delightful and makes everything better.